Finding essential industry resources shouldn’t feel like searching for a needle in a haystack. Yet for years, that was the reality for contractors navigating SMACNA’s old website. A clunky search function, scattered navigation and overwhelming amounts of content made it frustrating — even for staff — to track down critical materials like Technical Standards, training courses and legislative updates.That’s why SMACNA took action, embarking on a major website overhaul to create a smarter, more intuitive digital hub for its members. The result? A sleek, streamlined website that doesn’t just look good; it works hard to support contractors in their day-to-day operations when they are looking for resources and support.
SMACNA members are incredibly busy running projects, managing teams and staying ahead of industry changes,” says Susannah Forde, Executive Director of Marketing and Communications for SMACNA. “They don’t have time to waste digging through a confusing website. We built this new platform to make sure they can find what they need quickly and efficiently.”
One of the biggest improvements? Navigation that makes sense. Gone are vague categories like “Learn” and “Be Informed.” Instead, core sections — Technical Standards, Education & Events, Business Resources and Government Affairs — are front and center, ensuring members can access critical information with just a few clicks.
The Resource Center is another game-changer, offering a one-stop shop for training, guides and industry articles — all neatly organized by topic. Plus, the site’s enhanced search function delivers faster, more accurate results, highlighting popular search terms and featured answers for quick access to key insights.
Beyond functionality, the website redesign also amplifies the voices of SMACNA members. The new “About the Industry” section introduces the world to the vital work of sheet metal and HVAC contractors, showcasing their projects, innovations and contributions to the communities they serve.
“SMACNA members are leaders in construction technology, sustainability and workforce development,” says Aaron Hilger, CEO of SMACNA. “This new website doesn’t just serve our members; it elevates their work and highlights their impacts on the industry.”
It’s not just the front-end experience that got a major upgrade. The new content management system ensures SMACNA staff can easily update the site, keeping content fresh, relevant and accessible. That means members will always know what’s new, what’s trending and what’s ahead for the industry.
At its core, this website redesign isn’t just about aesthetics. It’s about delivering real value to SMACNA contractors. A well-designed website should work as hard as the industry professionals who rely on it, and with this transformation, SMACNA is proving that digital tools can be just as powerful as the hands that build America’s infrastructure.
